STATE PARKS
Colorado Parks and Wildlife
THE BRIEF
Trail conflict between user groups is increasing. How can we help curb the issue before it reaches a head?
THE CAMPAIGN
We’ll remind mountain bikers in the parks that passive bike bells do more than put a jingle in your step—they warn others.
AGENCY
SUKLE
CREATIVE TEAM
MIKE SUKLE (ECD)
DAN DELLI-COLLI (ACD/AD)
BRIAN DENISON (CW)
